Remember the old Johnny Carson skit with the clairvoyant, Carnac The Magnificent. Here’s a link to one of his skits on YouTube if you’re nostalgic or too young to have seen Carnac.
What if you had a marketing tool that gave you Carnac’s powers to read the minds of your prospects and customers? Sounds too good to be true, right? Well I thought so too, until I began using an E-Marketing system. It’s very simple, you send out an email about your product, service, helpful tips, etc and the system reports back who opened your email and which links they clicked.
How is this mind reading? When you see that someone has opened your email 5 times and clicked the same link 12 times over the course of three days, you should be able to tell what they’re thinking. If you’re not on the phone with them after the third time they open your mail, then you’re missing a perfect setup to make a sale.
So where do you go for an E-Marketing system? Look no further than SageCRM v7.1 which is now fully integrated with Sage E-Marketing. Over the course of the next year, we’ll be focusing a number of our Tips & Tricks Tutorial Videos on the E-Marketing functions within SageCRM.
One of the initial steps in setting up an email blast is to create the email that you’re going to send. Since it’s often the first step, we’ve made this the focus of our first Sage E-Marketing tutorial, Importing Email Templates into Sage E-Marketing.
So keep checking in for more SageCRM and Sage E-Marketing Tutorials.
Advanced Applications is a Houston, Texas based certified solution provider for Sage's
integrated business management applications.